Frontier Airlines I swipeed Southwest Airlines“By doing the opposite, we will start charging for seat allocations and check our packages.
Budget Career Frontier said customers will be able to receive a bundle containing carry-on baggage without upcharge if they book between Tuesday, March 24th and March 24th through August 18th. Promotions apply to non-stop trips booked on the Frontier website or app.
For flights departing from May 28th to August 18th, Frontier said that if booked with the promo code FreeBag, a free check bag will be included.
The change removes a long-standing policy of allowing customers to check two bags for free, starting May 28th, a week after Southwest shocked customers. Southwest is an outlier with that policy among airlines, and executives there have repeatedly said they have no plans to change it.
“We’ve always had a heart,” CEO Barry Biffle said in a news release that it was a clear swipe at its rival. Southwest, home airport with Dallas Love Field, has a motif of affection and heart as part of its branding, and its stock creditor is Luv. “Some airlines are away from what travelers like, but we’re running towards it. Think of this as the ultimate ‘old airline for divorce’. If travelers show us love, then we make these perks permanent. ”
Frontier and fellow discount airline spirit carriers are relaxing some of their stricter policies, such as change fees, to offer a bundle of fares and attract more customers. On the other hand, it seems to be a bigger career delta, Americans, United And recently, Southwest has adopted La Carte fees and no-frills ticket options that budget airlines have long offered.
Southwest has brushed off Frontier’s latest promotions and highlighted a larger network.
“There is no need for a promo code to avoid changing fees, cancellation fees, display entertainment in flight, or bring two carry-on items to the southwest,” Southwest said in a statement. “We look forward to serving new customers who are more than anything else that are attracted to fares, and we look forward to rewarding our most loyal customers with an unparalleled network that connects over 850 non-stop city pairs at 117 airports in the US and 10 international countries.”
As part of the changes announced last week, Southwest also said it would release basic economic tickets that would not allow changes.
Last week, executives from United, Delta and Spirit said Southwest’s policy changes were good for airlines. Airlines are also tackling recent declines in domestic travel demand compared to first quarter estimates.
