The entry into the financial markets has helped financial news.
Fox Business and CNBC viewers are cable news channels dedicated to corporate and economic coverage, and have skyrocketed over the past week as Americans seek obsessions for the current market.
According to Nielsen, there are Fox Business audiences when President Trump announced global tariffs, up 25% from the previous week on Monday and 35% from the average audience last year. (These numbers reflect programming until 9:30am when the US market opens, at 5pm, peak hours for Business Cable News.)
CNBC also saw the spikes during that period. Nielsen said the average viewer on Monday from 9am to 6pm increased by 75% compared to the average weekday audience since November. (Fox Business has slightly outperformed CNBC across viewers this year, according to Nielsen.)
Investors have meticulously followed live network interviews with prominent business figures, including Anchor Maria Bartiromo, including JPMorgan Chase CEO Jamie Dimon’s appearance on Fox Business on Wednesday. Dimon’s interview was scheduled ahead of the April 2nd announcement of Trump’s tariffs.
And viewers have seen network anchors scramble in the air to respond in real time to dizzy market plots. Trump’s sudden announcement on the true society that he suspended many global tariffs on Wednesday brought stocks to a surge.
“Is the numbers on my screen correct for the Dow here?” I asked CNBC’s anchor Kelly Evans minutes after Trump’s post as the stock index began to surge. “Wow. Our charts can’t even keep up with how quickly these numbers are moving.”
