The results are for tests conducted by Google, run in eight European countries.
advertisementGoogle says the news is unprofitable for adaptable businesses, following the results of experiments carried out in eight European countries.
Tech Giant removed the news from 1% search results for users for 2.5 months and released the test results on Friday.
“The study showed that searching for advertising revenue and lower usage by less than 1% (0.8%) when this content was removed,” Google said.
“We have seen a number of inaccurate reports of a huge overvaluation of the value of news content to Google,” Google’s director of economics Paul Liu said in a statement.
The company added in its report that the actual impact of advertising revenues is “unstatistically undistinguishable from zero overall or nationally.”
This experiment was conducted in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland and Spain.
The test was also aimed at France, but the French court blocked the move and warned that Google would be fined to break the antitrust agreement.
Google said the test is being implemented as part of compliance with the European Copyright Directive (EUCD) and the licensing programme for EU news publishers, one of the European Union’s legal frameworks.
European law states that Google and similar agencies must pay news publishers to use some of their content. However, the question of how valuable the content is likely to be a discussion Google uses in negotiations.
The French competition watchdog fined Google last year 250 million euros for violations related to the news media publisher’s intellectual property rules.
There were also concerns about Google’s AI services to train AI models for free using News Publisher Content.
