For over 50 years, Michaels has evolved along with cultural trends. As North America’s largest art and craft retailer, over 71% of the population lives within 10 miles of their stores and shop millions every day on Michaels.com. This first report not only goes for 2025, but for those who are becoming a mainstream part of everyday life, not just for those who think they are “artistic.”
“Crafting is no longer just a hobby. It’s a way to self-care, connect with friends, personalize your space and save money,” he said. Mandy ClarkMichaels’s Trends and Design Director. “People are also embracing creativity beyond traditional craft. It invites hosting, gifts and decorating creative outlets. From curating tablescapes and balloon arches to making gift wraps as thoughtful as the gift itself, more people are pouring creativity into everyday moments.”
Here are the six craft trends that define 2025:
Gateway Craft: DIY kits for beginners and viral ticoku crafts make creativity more accessible than ever. Perfect for driving a new hobby. Or, as a launchpad, more advanced skills, step-by-step guided projects are turning more people into lifelong creators. Emotional Support Craft: As stress, anxiety and burnout continue to increase in our ever-present society, craft has emerged as the latest mainstream form of self-care. People are dumping dume crawls for practical, repeatable crafts that help you slowly reset and charge anytime, anywhere. No meditation app is required. DIY and Dining: As more people seek meaningful connections, social crafting is becoming a go-to activity to strengthen relationships. Once revolving around dinner reservations and happy hours, the social circle is now focused on tackling the aesthetic craft party, weekend “Craft Turn” and the virus tiktok dee. It is given with love, not labels. More people feel more meaningful, tell stories and promote deeper connections, while more people choose personalised, handmade gifts over common and mass-produced ones. Manifested in miniatures: The growing popularity of manifestation cultures is making small-scale creativity a way to dream bigger. Dupe-it-yourselfdécor: As inflation moves faster than ever, more people channel creativity through DIY, recreating high-end home decor and embracing flexible, personalized designs.
Michaels’ Creativity Trends Report is supported by exclusive data and research, highlighting fundamental changes in how people create, deal with and connect. As craft moves from a niche hobby to an essential part of modern life, Michaels remains at the forefront. It offers the latest trends, innovative products, invincible values, and more ways to shop and learn, inspiring new generations and ensuring creativity is always within reach.
Read the full report of the 2025 Creativity Trends Report and shop everything you need to embrace the latest trends at Michaels.com.
For interviews, data requests, or trend insights, please contact us (Email protection)and download the full report here.
Michaels Companies, Inc. About
At Michaels Companies Inc., we aim to promote the joy of creativity. As a major creative destination North Americaoperates more than 1,300 stores in 49 states. Canada Online at Michaels.com and Michaels.ca. Michaels Companies, Inc. is also owned by Artistree, a manufacturer of custom and specialized framing products from Michaels, a dedicated handmade product market. Founded in 1973, head office Irving, TexasMichaels is the perfect place for everything creative. For more information, please visit www.michaels.com.
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Source The Michaels Companies, Inc.
