TORONTO – NHL and Rogers communications announced a new 12-year national media rights agreement on Wednesday for AIR games on multiple platforms in Canada.
The contract first reported on Monday is valued at $11 billion in Canadian dollars, or about $7.7 billion. The New Deal will run throughout the 2037-38 season.
The NHL and Canadian communications company Rogers are partnering with a 12-year media rights agreement. Getty Images
In the Canadian dollar, it is worth more than twice the previous contract signed in November 2013, and Rogers will cost $5.2 billion in local currency. Rogers CEO Tony Staffoli said the company is proud to continue its partnership with the NHL.
“Hockey is a Canadian game and we are proud to be a hockey home,” Staffli said in a statement. “Sports is at our core and these rights are Canada’s most valuable sports rights.”
This is the league’s latest revenue stream after signing with ESPN and Turner Sports in 2021.
NHL commissioner Gary Bettman said the League and Rodgers have a common commitment to providing the best service to Canadian fans and the unparalleled passion they have in the game.
“For over a decade, Rogers has done an incredible job of conveying what NHL hockey, players and our team means to hockey fans and the coast-to-coast community,” Bettman said.
The agreement includes national rights for all platforms across all platforms, including television, digital and streaming, for out-of-market rights for all national regular season games, all languages, and all regional games.
It also includes national rights to all playoff games, Stanley Cup finals, and all special and tent pole events in all languages.
The agreement allows for strategic sublicensing of subsets of rights, including national French and independent national packages.
