Lira, Uganda – It’s not too late for women in Lira to grasp digital marketing tools to enhance their businesses, experts advise.
“The young people here are embracing new technology platforms as their marketing tools, so they are hoping to sell their products. Don’t be afraid.
I will speak at the Abakyala Ku ntiko Women Initiative at Equity Bank. Professor Abal was the keynote speaker to master social media platforms as a marketing platform rather than using them as a gossip platform.
The Abakyala Ku Ntiiko initiative aims to support women in micro and retail, gaining access to financial knowledge, business skills and fundraising from banks.
Statistics show that over 38% of women working in the business struggle to access banking services, primarily for loans and insurance products, making it difficult to expand their business. Abakyala Ku Ntiiko is changing this by offering financial education, peer mentorship, affordable loans and insurance products designed for women.
“Don’t run just one business! If you want to conveniently repay your stock loan, try to run at least two small businesses to accommodate seasonal demand changes.” She also emphasized the importance of quality, saying, “The reason most companies are falling apart is basically due to poor quality services and poor quality products.”
Peter Smakul, Greater North, Regional Manager at Equity Bank, praised the mass appearance of women and advised them to accept banking products such as Equity Mama and newly introduced insurance products.
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“To all the women here today. Thank you for choosing Equity Bank as your financial partner. Your trust in us is not taken for granted, and it is truly admirable for its valuable contribution to Uganda’s economic growth.”
“We are fully committed to empowering Lila and beyond women, not just financial solutions, but life-changing tools and knowledge. We can hold hands as partners on this mission to drive poverty out of our homes and communities.”
Equity Bank microsupervisor Tony Obonyo highlighted some of the key financial solutions tailored for female entrepreneurs, including the equima mortgage product Saaco loans, which encourages collective savings and community wealth building.
Equi-green Finance also supports environmentally friendly business initiatives with special funding conditions.
The event also recognized top customer achievements. Caroline Adung as the bank’s best mobilizer, Juliet Obedo as the top saver, and Eunice Abeha as the most complaint customer.
Equity Bank will look ahead and provide more peer mentorship, affordable loans and insurance products, financial education, and work with local partners to provide additional business support.
