Kampala – Multichoice Uganda has officially launched a new set of seven-day subscription packages for DSTV and GOTV customers under a flexible and affordable initiative called the “Ka Weekie” campaign.
The new campaign aims to provide a more accessible short-term entertainment solution, especially for viewers looking for flexibility without committing a full monthly subscription. With this move, Multichoice is meeting the needs of customers with a variety of income flows and viewing habits.
At launch, Colin Asiimwe, Head of Marketing at Multichoice Uganda, noted that the initiative is rooted in customer feedback and evolving consumer lifestyles.
“This new initiative reflects an understanding of how customers live their lives are structured, and it also reflects the business tailored to customer feedback. We hope that these new packages will drive growth by guiding customers into a new world of entertainment where they see what they want when they want them,” Asiimwe said.
Under the new product, DSTV Uganda subscribers can now choose from four 7-day packages.
DSTV Compact -UGX 37,000
DSTV Family-UGX22,000
DSTV Access-UGX 14,000
DSTV Lumba -UGX 5,000
Meanwhile, GOTV Uganda users will have access to six 7-day options.
GOTV SUPA Plus -UGX 37,000
GOTV SUPA -UGX 22,000
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GOTV MAX -UGX 17,000
GotV Plus -UGX 11,000
GOTV value – UGX7,000
GOTV LITE -UGX 5,000
Asiimwe emphasized that the campaign is not just about pricing, but about meeting customers where they are in their lives.
“The ‘KA Winnie’ campaign is for moments like school holidays or a trip to the village. It is tailored to your weekly earner. It truly reflects the flexible nature of our clients’ lives and their commitment to providing customer-centric solutions,” he added.
This package gives you full access to all the content available under each bouquet, including live sports, blockbuster movies, hit series, news, children’s programming, and more.
Rinaldi Jamugisa, PR and Communications Manager at Multichoice Uganda, has reiterated the brand’s focus on value and flexibility.
“The “Ka Weekie” campaign makes entertainment more accessible. These short-term subscription options help customers manage their viewing in a more budget-friendly way without sacrificing quality or content,” says Jamugisa.
The campaign is currently open and subscriptions are available through all existing payment channels.
