The first show will include interviews with Gerry Cardinale and Basketball Hall of Famer from Redbird Capital Partners and investor Grant Hill
New York, New York, March 13, 2025: Sports, the leading voice of sports business authority, and the outstanding community sports network, YES Network, announced the launch of Sportico Sports Business, presented by Genius Sports, a new monthly sports business series co-produced by the YES network. The series will premiere on the Yes Network and the Gotham Sports app on Tuesday, March 18th at 10:30pm, shortly after the YES ‘Brooklyn Nets Post-Game show.
The series provides the latest and most relevant sports business news and analysis, along with interviews with the industry’s most influential voices. It covers all aspects of the sports business, including media, finance, facility management, leagues, meetings, legal issues, sponsorship, and technical development. Bob Lorenz, yes ‘hosts of the Primary New York Yankees and Brooklyn Nets Studios, 19 New York Emmy Award winner and hosts the sports sports business offered by Genius Sports. Lorenz takes part in every episode with a deep roster of reporters and editors skilled at breaking stories and providing expert commentary.
The premiere episode features interviews with Redbird Capital Partners founder, managing partner and chief investment officer Gerry Cardinale, Basketball Hall-of-Famer and investor Grant Hill, as well as commentary by Sportico Editor-in-Chief Scott Soshnick and associate editor Eben Novy-Williams.
Redbird Capital Partners manages $12 billion in shares on behalf of Blue Chip’s selection group of institutional and family office investors. Gerry Cardinale, the company’s founder, managing partner and chief investment officer, oversees investment strategy and corporate building activities across the sports, media, entertainment and financial services sectors. Under leadership, Redbird’s portfolio includes Fenway Sports Group (Boston Red Sox, Liverpool FC, Pittsburgh Penguins, New England Sports Network), Yes Network, Skydance Media, Spring Hill Company (LeBron James, Maverick Carter), and UFL (FOX, Disney, Disney Johnson, Europe’s Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny Danny
After winning two national honors and two NCAA championships at Duke, Grant Hill was drafted third overall by the Detroit Pistons in the 1994 NBA Draft. He was a marketing and management company Hill Ventures, Inc. in 1994. launched and provided oversight of his unique business activities and marketing relationships. Hill has also launched Penta Capital, a private equity mezzanine fund. Additionally, he is the owner of the Atlanta Hawks’ board, owner of Orlando City SC, and an investor in the Orlando Pride and the Baltimore Orioles.
“This new series combines the unique expertise and resources of two major sports business brands,” said Jared Boshnack, executive producer and vice president The Yes Network. “We’ll have sports fans see insider trading, motives and shakers that will transform the world of sports today.”
Scott Soshnick, editor-in-chief of Sportico, said: “It’s the perfect combination of insightful journalism and broadcast excellence. We look forward to entertaining and educating our legions of sports fans.”
Yes About the network:
Yes Network owns exclusive local media rights for the 27-time world champions New York Yankees and Brooklyn Net. Yes, it has won 151 Emmy Awards since its launch in 2002 and also airs original biographies, interviews, magazine programs, College Sports, Manchester City and AC Milan Football.
About Sportico:
Sportico is a digital content platform that offers sports industry news, data, insights, strategy, leadership and a live media experience for sports industry professionals of $600 billion. Founded in 2020 by Penske Media as the publishing leader in global media and sports business, Sportico has offices in New York and Los Angeles, and is committed to providing breaking news in the sports business industry targeted by top journalists around the world.
